مصرف متظاهرانه و مؤلفه‌های توسعه‌مدار؛ بررسی تأثیر مصرف متظاهرانه بر مؤلفه‌های توسعه‌مدار در شهروندان دارای تحصیلات عالی20 تا 65 سال شهر زنجان

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری جامعه شناسی، واحد دهاقان، دانشگاه آزاد اسلامی، دهاقان، ایران

2 دانشیار گروه جامعه شناسی گرایش نظری فرهنگی، دانشگاه آزاد اسلامی واحد مبارکه، مبارکه، ایران

3 استادیار گروه جامعه شناسی گرایش مسائل اجتماعی ایران، دانشگاه آزاد اسلامی واحد دهاقان، دهاقان، ایران

10.22055/qjsd.2021.17056

چکیده

این تحقیق با هدف تحلیل تأثیر مصرف متظاهرانه بر مؤلفه‌های توسعه‌مدار پایدار انجام شد. در یک مطالعه پیمایشی در سال 1399، تعداد502 نفر از شهروندان دارای تحصیلات عالی20 تا65 سال شهر زنجان از جامعه آماری 463865 نفری با نمونه‌گیری خوشه‌ای چندمرحله‌ای، انتخاب شدند. ابزار تحقیق، پرسش‌نامه (آلفای کرونباخ>80/0) است. داده‌ها در نرم‌افزارهای آماری SPSS و PLS در سطح معنی‌داری 05/0>P و خطای 95/0تحلیل شدند. طبق یافته‌های توصیفی، وضعیت مصرف متظاهرانه با میانگین 23/111 و وضعیت مؤلفه‌های توسعه‌مدار با میانگین 99/246 در سطح متوسط رو به بالا قرار دارند. نتایج تحلیلی، همبستگی قوی و معکوس بین مصرف متظاهرانه و مؤلفه‌های توسعه‌مدار (01/0=P و 567/-0=r) در هر سه بُعد آگاهی (01/0=P و 208/-0=r)، نگرش (01/0=P و 338/-0=r) و رفتار (01/0=P و 609/-0=r) توسعه‌مدار را نشان داد. تحلیل رگرسیونی، بخشی از واریانس مؤلفه‌های توسعه‌مدار در جامعه را توسط ابعاد مصرف متظاهرانه تبیین نمود (403/0=R2). یافته‌ها، همبستگی معکوس بین طبقه اجتماعی ـ اقتصادی با مصرف متظاهرانه را نشان داد (025/0=P) اما با مؤلفه‌های توسعه‌مدار، همبستگی نشان نداد (775/0=P). مدل اندازه‌گیری و مدل ساختاری، اثرگذاری‌ها را تأیید می‌نماید. در مجموع، نتایج تحقیق، اثرگذاری الگوی مصرف متظاهرانه بر مؤلفه‌های توسعه‌مدار را نشان داد. بنابراین، عمده‌ترین راهکارهای توسعه‌مدار، باید از روزنه اصلاح الگوهای مصرفی جامعه، عبور کنند.

کلیدواژه‌ها

عنوان مقاله [English]

Demonstrative Consumption and Developmental Components: The Analysis of the Effect of Demonstrative Consumption on Development-Oriented Components Among Citizens With Higher Education Aged 20 To 65 in Zanjan

نویسندگان [English]

  • Fatemeh Bayat 1
  • Shapour Behyan 2
  • asghar mohammadi 3
1 PhD Student in Sociology, Dehaghan Branch, Islamic Azad University, Dehaghan, Iran
2 Associate Professor, Department of Sociology, Theoretical and Cultural Orientation, Islamic Azad University, Mobarakeh Branch, Mobarakeh, Iran
3 Assistant Professor, Department of Sociology, Department of Social Issues, Iran, Islamic Azad University, Dehaghan Branch, Dehaghan, Iran
چکیده [English]

The aim of this study was to analyze the effect of demonstrative consumption on the components of sustainable development. In a survey study in 2020, 502 citizens with higher education aged 20 to 65 in Zanjan 463865 people were selected from a statistical population by sampling multi-stage clusters. The research tool is a questionnaire (Cronbach's alpha> 0.80). Data were analyzed in SPSS and PLS statistical software at the significance level of P <0.05 and error of 0.95. According to descriptive findings, demonstrative consumption status (average=111.23) and the status of development-oriented components (average=246.99) they are at an intermediate level. Results show a strong and inverse correlation between demonstrative consumption and developmental components (r = -0.567 & P= 0.01). Development in all three dimensions of awareness (r =-0.208 & P=0.01), attitude (r= -0.338 & P= 0.01) and behavior (r =-0.609 & P= 0.01) Showed the circuit. Regression analysis explained part of the variance of developmental components in society by demonstrative consumption dimensions (R2= 0.403). Findings showed an inverse correlation between socio-economic class and demonstrative consumption (P=0.025) but it did not show a correlation with development-oriented components (P = 0.775). The measurement model and the structural model confirm the effects. Overall, the results showed the effect of demonstrative consumption pattern on developmental components. Therefore, the most important development-oriented strategies should be to reform the consumption patterns of society.

کلیدواژه‌ها [English]

  • Developmental Components
  • Demonstrative Consumption
  • Socio-Economic Status

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توسعه اجتماعی
دوره 15، شماره 4 - شماره پیاپی 60
دوره 15، شماره 4، تابستان 1400
شهریور 1400
صفحه 39-78

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