بررسی و تحلیل ابعاد فرهنگی مؤثر بر جذب گردشگران پزشکی عراقی شهر اهواز

نوع مقاله : مقاله پژوهشی

نویسنده

دانشیار جغرافیا و برنامه‌ریزی شهری، دانشکده ادبیات و علوم انسانی، دانشگاه شهید چمران اهواز، اهواز، ایران

10.22055/qjsd.2020.31313.2062

چکیده

پژوهش حاضر با هدف بررسی و تحلیل ابعاد فرهنگی مؤثر بر جذب این گردشگران تدوین ‌شده است. پژوهش حاضر به لحاظ هدف، کاربردی ـ نظری و به لحاظ ماهیت و روش، توصیفی ـ تحلیلی و پیمایشی است. یافته‌های پژوهش نشان داد که از بین ابعاد فرهنگی تأثیرگذار به ترتیب؛ فرهنگ عمومی (قومی)، فرهنگ حرفه‌ای (تخصصی) و فرهنگ ملی (ایرانی ـ اسلامی) بیشترین اثرگذاری را در جذب گردشگران پزشکی عراقی داشته‌اند؛ همچنین نتایج رویکرد مدل‌سازی معادله ساختاری نشان داد که متغیرهای مستقل پژوهش در مجموع 35 درصد از واریانس متغیر جذب گردشگران پزشکی عراقی را تبیین می‌کنند؛ به‌عبارت ‌دیگر متغیرهای مستقل پژوهش در حد بالایی توان تبیین واریانس متغیر جذب گردشگران پزشکی عراقی را دارند. همچنین اثر متغیرهای مستقل پژوهش بر جذب گردشگران پزشکی به لحاظ آماری معنادار است (05/0 p)؛ بنابراین تأثیر متغیرهای فرهنگی ملی، فرهنگ سیاسی، فرهنگ سازمانی، فرهنگ عمومی و فرهنگ حرفه‌ای بر جذب گردشگران پزشکی عراقی تأیید می‌شود. با مدنظر قرار دادن ضرایب تأثیر مربوط به متغیرهای مستقل پژوهش می‌توان گفت اثر متغیرهای فرهنگ عمومی، حرفه‌ای و ملی بر متغیر جذب گردشگران پزشکی عراقی، مستقیم و در حد متوسط به بالا و اثر متغیرهای فرهنگ سیاسی و سازمانی بر این متغیر، مستقیم و در حد متوسط به پایین برآورد می‌شود.

کلیدواژه‌ها


عنوان مقاله [English]

Investigating and Analyzing Cultural Dimensions Affecting the Attraction of Iraqi Medical Tourists to Ahvaz City

نویسنده [English]

  • Majid Goodarzi
Associate Professor of Geography and Urban Planning, Faculty of Literature and Humanities, Shahid Chamran University of Ahvaz, Ahvaz, Iran
چکیده [English]

The present study aims to investigate and analyze the cultural dimensions affecting the attraction of these tourists. This research is applied-theoretical in terms of objectives, and descriptive-analytical in terms of research method. The research findings showed that among the influential cultural dimensions, general (ethnic) culture, professional culture and national (Iranian-Islamic) culture had the highest effects on attracting Iraqi medical tourists. The results of SEM also showed that research independent variables account for 35% of the variance of attracting Iraqi medical tourist. In other words, research independent variables have high ability to explain the variance of attracting Iraqi medical tourist variable. Moreover, the effect of independent variables on attracting medical tourists was statistically significant (p≥ 0.05). Therefore, the effect of national cultural variables, political culture, organizational culture, general culture, and professional culture on attracting Iraqi medical tourists was confirmed. Considering the effect size of the independent variables, it can be stated that the effect of general, professional and national culture variables on attracting Iraqi medical tourists is direct and high medium, while the effect of political and organizational culture variables on this variable is direct and low medium. 

کلیدواژه‌ها [English]

  • Cultural Dimensions
  • Iraqi Medical Tourists
  • Health Centers
  • Ahvaz City
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